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Pozicioniranje

Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.

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Tržišno pozicioniranje
Layanan bisnis; Pemasaran

An attempt to distinguish a product from its similar competitors by creating a perception of uniqueness.

Provizija
Periklanan; Komunikasi pemasaran

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Periklanan; Komunikasi pemasaran

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Periklanan; Komunikasi pemasaran

The number of issues of a media title that are sold.

Emitovanje
Periklanan; Komunikasi pemasaran

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Periklanan; Komunikasi pemasaran

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Periklanan; Komunikasi pemasaran

A grouping of consumers based on the specific benefits they desire from a product.

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