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Post-kupovno nezadovoljstvo

A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.

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Post-kupovno zadovoljstvo
Periklanan; Komunikasi pemasaran

A response to a purchasing decision in which the consumer’s direct experience of the product or service matches or exceeds its expected performance.

Provizija
Periklanan; Komunikasi pemasaran

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Periklanan; Komunikasi pemasaran

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Periklanan; Komunikasi pemasaran

The number of issues of a media title that are sold.

Emitovanje
Periklanan; Komunikasi pemasaran

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Periklanan; Komunikasi pemasaran

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Periklanan; Komunikasi pemasaran

A grouping of consumers based on the specific benefits they desire from a product.

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