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Rješavanje kompleksnih problema

Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great or the risk is high.

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Rješavanje problema
Periklanan; Komunikasi pemasaran

The process by which the consumer resolves an identified need.

Provizija
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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Periklanan; Komunikasi pemasaran

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
Periklanan; Komunikasi pemasaran

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Periklanan; Komunikasi pemasaran

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Periklanan; Komunikasi pemasaran

A grouping of consumers based on the specific benefits they desire from a product.

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