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Dnevno efektivna cirkulacija

The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to 12:00 midnight).

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Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

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The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

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The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...

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For use with backlit displays and backlit Mobile Billboard Trucks

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