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рекламирање и промоција

Sometimes described as "above the line" (media advertising such as radio, tv, newspapers, magazines) or "below the line" (non-'media' methods such as brochures, direct-mail, exhibitions, telemarketing and public relations), advertising agencies generally receive a commission from the above the line media services, but not below the line services.

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рекламирање
Periklanan; Komunikasi pemasaran

Any form of paid-for media used by the marketer to communicate with his target audience.

рекламирање
Layanan bisnis; Pemasaran

Attracting attention to a product or service through the use of media.

рекламирање
Ekonomi; Ilmu ekonomi

Many firms advertise their goods or services, but are they wasting economic resources? Some economists reckon that advertising merely manipulates consumer tastes and creates ...

промоција
Karier profesional; Penjualan

One of the four controllable variables (with product, price and place) of the marketing mix.

промоција
Layanan bisnis; Pemasaran

All of the methods of communicating with the public, such as advertisement, contests and sales, to encourage the sale of a product.

ценовна нееластичност
Karier profesional; Penjualan

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
Karier profesional; Penjualan

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
Karier profesional; Penjualan

"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител
Karier profesional; Penjualan

Average income per person in a population.

дополнителни бенефиции
Karier profesional; Penjualan

Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови
Karier profesional; Penjualan

Brands sold to world markets with essentially the same promotion.

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Industri / Domain: Makanan (lain-lain) Kategori: Bumbu tambahan untuk makanan

Нутела

Нутела е името на брендот за еурокрем произведен од страна на италијанската компанија Фереро и се вовел на пазарот во 1963 година. Рецептот е развиен ...

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