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strategji krijuese

The identification of the specific goals which advertising is designed to fulfil.

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The determination of the longerterm goals and targets.

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The establishment of procedures for anticipating and dealing with communications problems.

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The shared values, beliefs and behaviours of a society.

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a position in which the hands are on the hips and the elbows are bowed outward

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