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An advertising approach developed by Rosser Reeves which is designed to make the product the focus of the advertising message by identifying a unique aspect, attribute or benefit.

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Industri / Domain: Periklanan
Kategori: Komunikasi pemasaran
Company: Butterworth-Heinemann
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marketing i drejtpërdrejtë

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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Periklanan; Komunikasi pemasaran

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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Periklanan; Komunikasi pemasaran

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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Periklanan; Komunikasi pemasaran

The identification of the specific goals which advertising is designed to fulfil.

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Periklanan; Komunikasi pemasaran

The establishment of procedures for anticipating and dealing with communications problems.

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Industri / Domain: Periklanan Kategori: Iklan melalui televisi

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